Shin Shin Cham Cham Cham Mini No.0–6
Small Graphic, 2020
Shin Shin Cham Cham Cham Mini No.0–6
Small Graphic, 2020
Const Business Card
Small Graphic, 2020
Const Business Card
Small Graphic, 2020
MUMU Sticker
Small Graphic, 2019
MUMU Sticker
Small Graphic, 2019

MUMU is modular—each part functions differently, expanding and shifting. The graphic identity of MUMU utilizes modules as applied throughout the exhibition. Named after the extraterrestrial life form from Gashoi’s novel, Pleasure to Meet You, mumu asks the conditions for living as a human being by shapeshifting itself for anthropomorphosis. The graphic modularity of the exhibition MUMU similarly changes in response to and emulates the characteristics or size of its desired medium.

The Korean display typeface used for MUMU is Taihun Kim’s ‘Pyeonggyun,’ based both on the principles of brush stroke calligraphy, as well as on standardized Myeongjo fonts; its unique shape is determined by maximizing the contrast of strokes, substituting them with new, adaptable data. The typeface used for the Roman alphabet is ‘Druk’ Condensed, whose extreme compressed quality allows the two letters of ‘MU’ to fit neatly within a square form. 

Utilizing its hyper sensitivity, MUMU turns on and off pro re nata; the title, composed of black and white boxes, follows a repeated sequence.

MUMU Invitation
Small Graphic, 2019
MUMU Invitation
Small Graphic, 2019

MUMU is modular—each part functions differently, expanding and shifting. The graphic identity of MUMU utilizes modules as applied throughout the exhibition. Named after the extraterrestrial life form from Gashoi’s novel, Pleasure to Meet You, mumu asks the conditions for living as a human being by shapeshifting itself for anthropomorphosis. The graphic modularity of the exhibition MUMU similarly changes in response to and emulates the characteristics or size of its desired medium.

The Korean display typeface used for MUMU is Taihun Kim’s ‘Pyeonggyun,’ based both on the principles of brush stroke calligraphy, as well as on standardized Myeongjo fonts; its unique shape is determined by maximizing the contrast of strokes, substituting them with new, adaptable data. The typeface used for the Roman alphabet is ‘Druk’ Condensed, whose extreme compressed quality allows the two letters of ‘MU’ to fit neatly within a square form. 

Utilizing its hyper sensitivity, MUMU turns on and off pro re nata; the title, composed of black and white boxes, follows a repeated sequence.

Media Ecology | Revisiting TV Garden Leaflet
Small Graphic, 2019
Media Ecology | Revisiting TV Garden Leaflet
Small Graphic, 2019
Negotiating Borders 2 at Brazil Leaflet
Small Graphic, 2019
Negotiating Borders 2 at Brazil Leaflet
Small Graphic, 2019
Jung Yunsun I Saw the Truth on the Road
Small Graphic, 2018
Jung Yunsun I Saw the Truth on the Road
Small Graphic, 2018
Geumhyung Jeong Spa & Beauty Seoul Invitation
Small Graphic, 2018
Geumhyung Jeong Spa & Beauty Seoul Invitation
Small Graphic, 2018
Invitation for the exhibition by Geumhyung Jeong. Offset, size 185 × 130 mm, Photo by Kanghyuk Lee (Snakepool).
ACT Festival 2017 Inbetween Dramatic Networking Postcard
Small Graphic, 2017
ACT Festival 2017 Inbetween Dramatic Networking Postcard
Small Graphic, 2017
Postcard for the event ACT Festival 2017 Inbetween Dramatic Networking (hosted by Asia Culture Center, Gwangju and organized by Asia Culter Institute, Gwangju). Offset, size 148 × 105 mm.
ACT Festival 2017 Inbetween Dramatic Networking Leaflet
Small Graphic, 2017
ACT Festival 2017 Inbetween Dramatic Networking Leaflet
Small Graphic, 2017
Leaflet for the event ACT Festival 2017 Inbetween Dramatic Networking (hosted by Asia Culture Center, Gwangju and organized by Asia Culter Institute, Gwangju). Offset, saddle stitch, size 210 × 148 mm, 16 pp.
Tasteview Ticket
Small Graphic, 2017
Tasteview Ticket
Small Graphic, 2017
Ticket for the showcase Tasteview (Tastehouse, Seoul). Offset, numbering stamp, size 45 × 130 mm.
A-Melting Pot Leaflet
Small Graphic, 2017
A-Melting Pot Leaflet
Small Graphic, 2017
Leaflet for the exhibition for A Melting Pot (Curated by Daham Park, Ujeongguk, Seoul). Offset, size 297 × 105 mm.
Cabinet Sticker
Small Graphic, 2017
Cabinet Sticker
Small Graphic, 2017
Stickers for Cabinet (78, World Cup buk-ro 6-gil, Mapo-gu, Seoul). Offset, variable dimensions, collaborated with Kwangmoo Lee.