MUMU Sticker
Small Graphic, 2019
MUMU Sticker
Small Graphic, 2019

MUMU is modular—each part functions differently, expanding and shifting. The graphic identity of MUMU utilizes modules as applied throughout the exhibition. Named after the extraterrestrial life form from Gashoi’s novel, Pleasure to Meet You, mumu asks the conditions for living as a human being by shapeshifting itself for anthropomorphosis. The graphic modularity of the exhibition MUMU similarly changes in response to and emulates the characteristics or size of its desired medium.

The Korean display typeface used for MUMU is Taihun Kim’s ‘Pyeonggyun,’ based both on the principles of brush stroke calligraphy, as well as on standardized Myeongjo fonts; its unique shape is determined by maximizing the contrast of strokes, substituting them with new, adaptable data. The typeface used for the Roman alphabet is ‘Druk’ Condensed, whose extreme compressed quality allows the two letters of ‘MU’ to fit neatly within a square form. 

Utilizing its hyper sensitivity, MUMU turns on and off pro re nata; the title, composed of black and white boxes, follows a repeated sequence.

MUMU Invitation
Small Graphic, 2019
MUMU Invitation
Small Graphic, 2019

MUMU is modular—each part functions differently, expanding and shifting. The graphic identity of MUMU utilizes modules as applied throughout the exhibition. Named after the extraterrestrial life form from Gashoi’s novel, Pleasure to Meet You, mumu asks the conditions for living as a human being by shapeshifting itself for anthropomorphosis. The graphic modularity of the exhibition MUMU similarly changes in response to and emulates the characteristics or size of its desired medium.

The Korean display typeface used for MUMU is Taihun Kim’s ‘Pyeonggyun,’ based both on the principles of brush stroke calligraphy, as well as on standardized Myeongjo fonts; its unique shape is determined by maximizing the contrast of strokes, substituting them with new, adaptable data. The typeface used for the Roman alphabet is ‘Druk’ Condensed, whose extreme compressed quality allows the two letters of ‘MU’ to fit neatly within a square form. 

Utilizing its hyper sensitivity, MUMU turns on and off pro re nata; the title, composed of black and white boxes, follows a repeated sequence.

Negotiating Borders at UK Leaflet
Small Graphic, 2019
Negotiating Borders at UK Leaflet
Small Graphic, 2019
Negotiating Borders 2 at Brazil Leaflet
Small Graphic, 2019
Negotiating Borders 2 at Brazil Leaflet
Small Graphic, 2019
Jung Yunsun I Saw the Truth on the Road
Small Graphic, 2018
Jung Yunsun I Saw the Truth on the Road
Small Graphic, 2018
Geumhyung Jeong Spa & Beauty Seoul Invitation
Small Graphic, 2018
Geumhyung Jeong Spa & Beauty Seoul Invitation
Small Graphic, 2018
Invitation for the exhibition by Geumhyung Jeong. Offset, size 185 × 130 mm, Photo by Kanghyuk Lee (Snakepool).
ACT Festival 2017 Inbetween Dramatic Networking Postcard
Small Graphic, 2017
ACT Festival 2017 Inbetween Dramatic Networking Postcard
Small Graphic, 2017
Postcard for the event ACT Festival 2017 Inbetween Dramatic Networking (hosted by Asia Culture Center, Gwangju and organized by Asia Culter Institute, Gwangju). Offset, size 148 × 105 mm.
ACT Festival 2017 Inbetween Dramatic Networking Leaflet
Small Graphic, 2017
ACT Festival 2017 Inbetween Dramatic Networking Leaflet
Small Graphic, 2017
Leaflet for the event ACT Festival 2017 Inbetween Dramatic Networking (hosted by Asia Culture Center, Gwangju and organized by Asia Culter Institute, Gwangju). Offset, saddle stitch, size 210 × 148 mm, 16 pp.
Tasteview Ticket
Small Graphic, 2017
Tasteview Ticket
Small Graphic, 2017
Ticket for the showcase Tasteview (Tastehouse, Seoul). Offset, numbering stamp, size 45 × 130 mm.
A Melting Pot Leaflet
Small Graphic, 2017
A Melting Pot Leaflet
Small Graphic, 2017
Leaflet for the exhibition for A Melting Pot (Curated by Daham Park, Ujeongguk, Seoul). Offset, size 297 × 105 mm.
Cabinet Sticker
Small Graphic, 2017
Cabinet Sticker
Small Graphic, 2017
Stickers for Cabinet (78, World Cup buk-ro 6-gil, Mapo-gu, Seoul). Offset, variable dimensions, collaborated with Kwangmoo Lee.
Media Study: Tension and Relaxation Leaflet
Small Graphic, 2017
Media Study: Tension and Relaxation Leaflet
Small Graphic, 2017
Leaflet for the exhibition Media Study: Tension and Realxation (curated by Jeeah Choi, Daegu Art Museum, Daegu). Offset, saddle stitch, size 210 × 148 mm, 16 pp.
Media Study: Tension and Relaxation Invitation
Small Graphic, 2017
Media Study: Tension and Relaxation Invitation
Small Graphic, 2017
Invitation for the exhibition Media Study: Tension and Realxation (curated by Jeeah Choi, Daegu Art Museum, Daegu). Offset, size 210 × 148 mm.
SeMA Exhibition Archive 1988–2016: Reading Writing Speaking Leaflet
Small Graphic, 2016
SeMA Exhibition Archive 1988–2016: Reading Writing Speaking Leaflet
Small Graphic, 2016
Leaflet for the exhibition of SeMA Exhibition Archive: Reading Writing Speaking (curated by Gahee Park, Seoul Museum of Art, SeMA). Offset, size 210 × 120 mm.
Nam June Paik ∞ Fluxus Leaflet
Small Graphic, 2016
Nam June Paik ∞ Fluxus Leaflet
Small Graphic, 2016
Leaflet for the memorial exhibition of Nam June Paik Nam June Paik ∞ Fluxus (curated by Leeji Hong, Seoul Museum of Art, SeMA). Offset, size 420 × 297 mm, 8 pp.